Attract Super Confidence
the coaching website we designed and built
Attract Super Confidence is a London coaching practice working with business owners and professionals on confidence, communication and sales performance. Our team designed and built a five page site that turns a broad coaching offer into something a business owner can recognise and buy, and handed it over so the coach can add each new talk and event himself.
See it live at attractsuperconfidence.com
What the client needed
From there the work was translation. We went through everything he gave us and decided what belonged in a heading, what belonged in a paragraph, what belonged as a photograph and what was better left out. A coach knows his own method too well to see which part of it a stranger needs first. That is the part we did for him.
The first job was listening. The coach arrived with a great deal of material: the method he takes people through, the language he uses in a room, years of thinking about why people hesitate, and photographs from every event he had spoken at. What he needed was somebody to sit with all of it and work out what he was actually trying to achieve, which is reaching business owners and professionals who want to perform better, and getting them to make contact.
Nothing on the site is invented. The stages, the programmes, the language and the pictures are all his. What changed is where each piece sits and what it is asked to do.
Following the identity
The ASC mark and the brand colours came to us finished. The job was to take the black, the white and that one red out of the logo and carry them across five pages, so the site reads as the same company a visitor met on a business card or across a table at an event.
That meant holding the palette at three and refusing to add a fourth. Black for the heavy sections, white for the reading, red kept for the numbers, the emphasis and the buttons. A coaching site drifts easily into pastels and stock serenity. This client sells directness and his own mark is sharp, so the discipline was the design decision.
For type we set a high contrast display serif with a flared, editorial cut against a plain sans for everything read at length. It gives the pages the weight of a business publication rather than a wellness brochure, which is the distance this site needed to travel.
The photography carries the rest. Real rooms, real audiences, real conversations over coffee. No stock imagery of hands on shoulders or sunrises over mountains.
How our designers worked through it
01
We started with the sequence a buyer moves through rather than the pages. A business owner arrives sceptical, works out whether this is aimed at them, looks for evidence the person is real, then decides whether to send a message. Five pages, each taking one stage of that.
03
The spine of the homepage is the methodology laid out as numbered stages, from positioning and messaging through to execution and review. Coaching is sold on structure. A buyer who can see the stages can picture what the months ahead look like, and that is what separates a programme from an hour of conversation.
02
Home sets out what the practice does and who it is for. About covers the background and the thinking behind the method. Services carries the programmes and how each one runs. Our Activity is the evidence. Contact closes it.
The page that does the convincing
Our Activity is the page we would keep if we could only keep one. It carries photographs from the rooms the coach actually works in, speaking from a lectern in a panelled library, running a session in front of a packed hall, networking events, conversations with clients across a café table.
No coaching website can prove a result the way a builder proves an extension. What it can prove is that the person is genuinely out there doing this, in front of audiences, with people who turned up. For a service bought on trust, that page moves more people than any list of benefits.
The hardest part of this build was not design. A coach who can help with confidence, communication, networking, sales and decision making has a real problem: the more he can do, the less a buyer can picture. Nobody wakes up and searches for general improvement.
A business owner reading that page can tell within a few seconds whether it is aimed at them. That is the entire job of a service page.
From a broad offer to something a business owner can buy
So we gave the business programme its own space and its own page. Business Rocket Launcher sits on Services with the areas it covers spelled out, sales confidence, positioning, lead generation, follow up habits, accountability, and a stage by stage explanation of how the programme runs. Alongside it, confidence coaching and performance coaching are described as separate things rather than folded into one long paragraph.
The client updates it without writing code
A coach speaks at events, runs workshops and collaborates with other companies, and each of those is a reason for somebody to get in touch. He adds the photographs and the write up to Our Activity himself in the editor and publishes it, with no ticket to us and no invoice for a ten minute job.
We build every site this way. The difficult part stays with our team. The daily running goes to the client, with training so they can use it from the first week.
If people cannot picture what you sell, they do not buy it
We design and build websites for coaches, consultants and service businesses across London, and we hand them over so you can keep them current yourself. Book a free 30 minute consultation, tell us what you do and who you do it for, and we will show you what your site needs to do.
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