Shoe & Bag Spa
the luxury restoration website we designed and built
Shoe & Bag Spa restores designer shoes and handbags from a workshop in Kings Cross. Two names had grown up beside each other, one for shoes and one for bags, and the client wanted them under one roof. Our team built the new brand identity that brought them together, designed and built the site around it, and handed over something the client updates without calling us.
See it live at shoeandbagspa.co.uk
One identity for two names
Putting two brands on one website only works if they look like one company first. Our designer built the new identity before a single page was drawn: one monogram that folds the S of Shoe and the B of Bag into a single mark, with the full name set beneath it in a lighter weight. Gold on cream, so it holds on a shop window and on a phone screen without being redrawn for each one.
The mark went beyond the website. It goes on the packaging the customer gets their restored item back in, which is the moment that decides whether they come back with the next pair.
The homepage opens with a video of the two names becoming one. A paragraph explaining a merge reads like admin. Watching the old marks resolve into the new one tells a returning Shoe Spa customer they are in the right place before they have read anything.
What the client needed
The rest of the brief was trust. A customer posts a designer handbag to a company they found on Google and then waits. Much of the work comes from outside London, so the site had to answer two things before anything else: what will my item look like when it comes back, and how does this work if I cannot walk into the shop.
Shoe Spa and Bag Spa ran from the same workshop with the same craftspeople, but a customer who found one had no idea the other existed. The person paying to have a pair of Louboutins resoled is often the same person with a handbag they have stopped carrying. That second job was going somewhere else.
How our designers worked through it
01
We started with the two journeys instead of the homepage. A shoe customer and a bag customer want different things, and the old setup made a visitor pick a brand before the site had earned anything. The homepage now introduces the workshop first and splits into Shoe Spa and Bag Spa one scroll down, once the visitor knows who they are dealing with.
03
We wrote the service pages as one template and used it twice. Shoe Repair and Bag Repair carry the same hero, the same journey strip and the same card layout, with different work inside them. The client gets two pages that read as one company, and adding a third service later costs an afternoon rather than a redesign.
02
Restoration is bought on evidence, so our designer built every page around the photography and kept the furniture out of its way. One column of type, plenty of space, a stone and cream palette with a single gold accent, so nothing on screen competes with a black leather bag or a red sole. The press coverage sits high on the homepage because it does a job no paragraph of copy can do.
The sliders that do the selling
A gallery of finished shoes proves nothing, because anyone can photograph a good pair. We put the damaged item and the restored item inside the same frame with a handle the visitor drags across, so the damage disappears under their own thumb. A cracked sole on the left, a handbag that had lost its colour on the right.
Those sliders run on the homepage and on both service pages, and they are the reason people keep scrolling. We gave them the widest part of the layout and left the captions off, because the image explains itself.
Prices on the page, not behind a form
Most restoration companies make you send photographs and wait for a quote. We put a from price on every service card instead. It filters the enquiries, so the people who reach the contact form already know what the job costs.
Shoe restoration
from £129
Protection
from £9
Cleaning
from £89
Under each hero sits a four step strip. It exists for the customer outside London who cannot drop in, and it answers the postal question before anyone has to ask it.
1
Send us photographs
2
Post the item
3
We restore it
4
It comes back to you
Prices move and services get added. The client changes a price or swaps a photograph in the editor and publishes it, with no ticket to us and no invoice for a ten minute job.
We build every site this way. The difficult part stays with our team. The daily running goes to the owner, with training so the team can use it from the first week.
The client updates it without writing code
What the site does now
A visitor lands, drags a slider, reads a price, then fills the form or taps the number. Beside the two service pages sit a gallery of completed work and a leather care section, plus a blog that brings in people from search who are not ready to post anything yet.
The contact form reaches the workshop with the customer's name, number and a description of the item, which is enough for the team to reply with a price without a second round of emails.
Your work deserves to be seen properly
We design and build websites for companies whose product has to be seen before it sells. Book a free 30 minute consultation, tell us what you make or repair, and we will show you what your site needs to do.
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